Janet Jones Kendall, Contributing Writer
Published on the Atlanta Business Chronicle on April, 2019
If Peachtree Tents & Events continues along the line of success it is currently seeing, there may one day be as many of the full-service event rental companies in existence as there are streets in Atlanta with Peachtree in the name.
Founded in Atlanta in 2006 by Jeff Terry and Joe Freedman, Peachtree Tents & Events now has locations in Nashville, Birmingham, Charleston, Savannah and Myrtle Beach. The company offers event equipment rentals including tents, tables, chairs and catering equipment.
The company is the No. 1 fastest-growing company in the restaurant/retail/hospitality category and the 2019 Pacesetters Award winner for the 7th overall company with the fastest growth.
All of the Peachtree Tents & Events locations are built on written core values: “have heart” (cultivate meaningful relationships); “give thanks” (express gratitude and demonstrate humility); and “take pride” (pursue excellence in service and self), explained Ginnie Temple, director of client relations.
“We are goal- and results-focused when it comes to employees embracing our core values, both in the workplace, and in their personal lives,” she said. “Company culture is at the center of Peachtree Tents & Events’ growth and success. The relationships we have with our employees are just as important as the relationships we have with our clients.”
The company is “proud to call Atlanta home, and have provided event equipment for some of the most prominent events in the Southeast,” Terry said. “Atlanta is an international hub with a thriving convention and events industry. These factors have allowed us to be at the top of our game, creating great experiences in Atlanta and beyond.”
While branching out to other cities in the Southeast has been a positive for the company, operating multiple locations also has challenges. The main one, Terry said, is ensuring each branch adheres to the company’s philosophies.
“Some of our biggest challenges have come with making sure that each new location is on-boarded and understands the company culture and our core values,” he said, adding that the company holds quarterly meetings at each location and brings its leaders from all the locations together for team bonding. “This is helping key employees build relationships amongst themselves so that carrying the company culture forward is seamless,” he said.